Benefit

Bold, playful and beauty-obsessed, Benefit Cosmetics is the go-to for feel-good makeup that really works. Founded in San Francisco, the brand is known for cult classics like They’re Real! Mascara and Hoola Bronzer, plus innovative brow solutions and skincare that bring instant results with a wink. Discover makeup magic that’s high-performance and low-effort.

Bold, playful and beauty-obsessed, Benefit Cosmetics is the go-to for feel-good makeup that really works. Founded in San...